Martpoint Marketing Research Consultants

  • Martpoint market research division brings to client the power of customer and market knowledge.
  • Martpoint provides clients with evidence-led recommendations, delivering solutions across three core areas
Reasearch Pic1

Insight

We allow clients to meet and observe consumers’ first-hand, immerse themselves in the consumer's world and gain real insight into their lives and purchasing habits.

Strategy

We provide strategic consulting, qualitative & quantitative research that leads to actionable marketing recommendations.

Analysis

We generate market data to identify key market dynamics and provide client with valuable analysis and perceptive interpretation


MAKE THE BEST DECISION!

Our insight solutions and precise recommendations will create the impact your business needs.

Martpoint TV Advertising Library

  • Since 1998, and on an ongoing basis, Martpoint built an invaluable Qualitative TV Monitoring Library containing, to date, over 120,000 digitized TV adverts specifically tailored for the MENA Region (Middle East & North Africa).
  • Martpoint diligently monitored, recorded and analysed all adverts, capturing the essence and progression of TV advertising in the region.
Media Pic 1

REGIONAL COVERAGE

12 Countries in the MENA Region and expanding the coverage.

STRUCTURED APPROACH

Through organizing & labelling ads and categorizing each by industry, brand, product/service, duration, language, and region, ensuring easy retrieval.

ROBUST SEARCH SYSTEM

Allowing users to filter and retrieve relevant information swiftly.

HISTORICAL DATA

Access to over 25 years of historical data.

ONGOING PROCESS

A continuous enrichment constantly enhancing the quality and depth of the TV Ads Library.

THOUGHTFUL, STRATEGIC, REVELATORY ANALYTICAL REPORTS

Our value-added & unique insights will allow better strategic decisions & creative development.